Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Packer Brings A Trio Of Spring Accents To Their adidas Forum Lo Collaboration
Updated March 29th, 2024: The Packer x adidas Forum Low is available now here. As a sneaker collaborator, Packer Shoes has built its reputation off...
The Packer x On Cloudventure Waterproof Is Inspired By Natural Landscapes
Based in New Jersey, Packer Shoes has built intimate relationships with several of the sneaker industry’s most notable. And after producing an editorial centered entirely...
Packer’s Exclusive Reebok Question Mid “Burgundy” Releases On August 8th
First teased in mid-June, Packer’s Reebok Question Mid “Burgundy” finally releases on Tuesday, August 8th. Inspired by the independent boutique’s widely-praised Club C collaboration from...
Packer Teases A Reebok Question Collaboration With Burgundy Detailing
Having closed out 2022 with a widely-praised collaboration, Packer Shoes and Reebok are back at it again with another burgundy-accented project. Recently, a co-branded Reebok...
Packer Shoes Unearths The adidas FYW Intimidation For Spring 2023
Packer Shoes and adidas are no strangers to each other. For their first collaboration of 2023, the partners have give the FYW Intimidation two understated,...
Packer Shoes Puts A Collaborative Spin On The adidas FYW Intimidation
Though they may be heading in a new direction, adidas Basketball has not lost any touch with their roots. Throughout the upcoming year, the Three...
The Packer x Clarks Wallabee “Croc” Is An Exercise In Luxury
From the New Balance 992 to the Reebok Club C, Packer has reimagined several of the most prolific silhouettes on the market. And for 2023,...
Packer Applies Mismatched Panels And Burgundy Accents To Its Reebok Club C
Packer Shoes and Reebok have collaborated on several compelling footwear projects that’ve flown under the radar over the last handful of years. For their latest...
Packer Revisits The Reebok Club C For FW22
Packer continues to blend a minimal approach with a varsity jacket/academia-based aesthetic for its next collaboration – the Reebok Club C. Revealed by @victorkan, this...