Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Just Us: Kith Announces Loyalty Program With Exclusive Sneaker Collaborations
If you’ve been committed to the Kith brand, your loyalty has paid off. The New York-born clothing brand and retailer has launched Kith Loyalty, a...
Ronnie Fieg’s ASICS EX89 “Kithmas” Releases Tomorrow
Ronnie Fieg’s Kith and ASICS have found rapid success amidst their handful of collaborative installments. Headlined by the nostalgia-inducing X-Men ’96 GEL-LYTE III collection that...
Merry Kithmas!: Ronnie Fieg Reworks Timberland’s Field Boot
Ronnie Fieg and Kith have a festive amount in store for their annual Kithmas collection. Reprising his relationship with the New Hampshire-based brand, Ronnie Fieg...
KITH x New Balance 990v6 “Madison Square Garden” Releasing Again On November 16th
UPDATE November 12th, 2023: The cream “Knicks” colorway will release on newbalance.com on November 16th, 2023 ($220). – Nearly a year ago, at the start...
Ronnie Fieg And Clarks Add New Silhouettes To Their 8th Street Collection
Ronnie Fieg is a big proponent of Clarks, having collaborated with the brand for the last few years. And when the two aren’t adding crepe...
Ronnie Fieg Reveals New Balance 1700 Collaboration To Commemorate KITH Toronto Opening
Updated September 21st, 2023: Kith confirms release info for the Kith x New Balance 1700. The “Rococco Red” will release exclusively at Kith Toronto on...
Ronnie Fieg Teams Up With The Frank Lloyd Wright Foundation For Celebratory New Balance 998 “Broadacre City”
As March was coming to a close, SHOES MASTER previewed Ronnie Fieg‘s next collaborative endeavor: a set of New Balance 998s. And after a couple...
Ronnie Fieg’s adidas 8th St. Samba Revealed; Releases On March 24th
Ronnie Fieg has developed close ties with several of the biggest names in footwear. Rarely have any of these brands come together for one single...
Kith’s Spring 101 Collections Includes An Exclusive New Balance 993, Drops March 10
Ronnie Fieg and Kith are never not working. Having recently established their newest brick-and-mortar spaces in Miami and on Rodeo Drive, the New York City...