Nike Retro
Nike Retro is an umbrella term that refers to previously sidelined Nike styles brought back from the archives for re-release.
Evergreen models like the Air Jordan 1, Nike Dunk Low and Air Force 1 bring in tons of money to Beaverton each year, never wavering in their catalog consistency. However, a large part of the footwear giant’s brand strategy remains focused on the more underappreciated, cult classic sneakers in their history. Archival models returning after decades on the pine have been some of the biggest success stories for the Swoosh, fulfilling the cult followings they amass in their time off the shelves. Look no further than a shoe like the Nike Air Tech Challenge II, hotly anticipated each time it returns in its OG “Hot Lava” formulation.
The landscape of what Nike Retro shoes are in the spotlight changes frequently. In 2024, shoes like the Nike Attack, ACG Rufus and DT Max ’96 are set for their first releases in years. Below you’ll find our latest coverage on Nike Retro products, including release dates, official images and pricing details.
Nike Retro
A Brief History of Nike’s Classic “Big Window” Runner
You’ve seen the Nike Air Max BW a thousand times before, especially in the iconic “Persian Violet” colorway, and know it’s one of the all-time...
Skepta Shows Off His Nike Air Classic BW “Blacklisted” Collaboration
English rapper Skepta helped push the grime scene into a global phenomenon. What resulted was some universal appeal, a friendship with Drake, a mass following...
Premium Leather Upgrades The Nike Air Classic BW
The Nike Air Classic BW is often forgotten about in the classic lineage of visible air-wielding Swoosh models, but come on, Classic is right in...