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LeBron James & Jason Petrie Talk LeBron 8 ‘South Beach’ @ House of Hoops Miami

“When this guy right here made his choice, we knew we had to do something special.” Jason Petrie’s ‘decision’ to create a South Beach edition...

By Aaron Hope October 18, 2010
550

Autographed Nike Air Max LeBron VIIs Found @ UCSD

We scooped you yesterday on the latest sneaker scavenger hunt: the quest to find an autographed pair of Cool Grey/white Nike Air Max LeBron VIIs...

By Aaron Hope August 3, 2010
38

Nike Air Max LeBron VII + LeBron VII P.S. – New Colorway Teaser

Everywhere you look, there’s a lightweight solution to what was on the Seven. That’s how Nike Basketball designer Jason Petrie explains LeBron James’ switch from...

By Aaron Hope May 14, 2010
103