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LeBron James & Jason Petrie Talk LeBron 8 ‘South Beach’ @ House of Hoops Miami
“When this guy right here made his choice, we knew we had to do something special.” Jason Petrie’s ‘decision’ to create a South Beach edition...
Nike x Jordan Brand x Converse Hybrid Shoe
As part of the buildup to the World Basketball Festival, Nike designers got up with a group of talented youngsters for a Make Something!! workshop. ...
Autographed Nike Air Max LeBron VIIs Found @ UCSD
We scooped you yesterday on the latest sneaker scavenger hunt: the quest to find an autographed pair of Cool Grey/white Nike Air Max LeBron VIIs...
Nike Air Max LeBron VII + LeBron VII P.S. – New Colorway Teaser
Everywhere you look, there’s a lightweight solution to what was on the Seven. That’s how Nike Basketball designer Jason Petrie explains LeBron James’ switch from...
Classic Nike Print Ads – 1995-96
They were fortunate to sign a litany of charismatic athletes including perhaps the greatest of all time, but don’t mistake Nike’s march to global leader...