Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Corteiz x Nike Air Trainer Huarache Is Available Now
The Corteiz x Nike Air Trainer Huarache is available right now directly from the Corteiz website here. Official images have also been updated. The Nike...
Costs Closes Out Saucony Collaboration With “Meteorite Sand”
As promised in our original coverage, COSTS and Saucony are linking back up for the second half of their Kinvara 4 collection in “Meteorite Sand.”...
Pharrell Ushers In NYC Marathon Season With Hyper-Limited $500 adidas Adios Pro Evo 1 Collaboration
Pharrell helped kick off the Paris Olympics by participating as one of the Games’ torch bearers during the relay, doing so in his upcoming adidas...
100 Thieves Helped adidas Design A Brand New Sneaker, The Palos Hills
A constant motto throughout Bjorn Gulden’s tenure as adidas CEO has been placing sport back at the center of the company’s efforts. In 2024, the...
Cecilie Bahnsen Adds Flowers To The ASICS GEL-Terrain
At a time when functional fashion has never been a bigger priority, Cecilie Bahnsen’s ASICS collaborations have been highly celebrated. While the Copenhagen-based designer set...
Salehe Bembury’s New Balance 530 “Prosperity Be The Prize” Re-Releases On November 7th
Updated November 1st, 2024: The Salehe Bembury New Balance 530 “Prosperity Be The Prize” re-releases via NewBalance.com and partnering retailers on November 7th at 10...
Awake NY Reveals Next Jordan Brand Apparel Capsule
Awake NY and Jordan Brand are set to deliver their second capsule of the year on November 2nd, once again working off Angelo Baque’s love...
Skepta Goes Hiking With The PUMA Skope Forever Mid
The partnership between PUMA and Skepta has been off to a rollicking start. After a delayed introduction for their collab, nearly 18 months elapsing between...
UnheardOf Gives Back With Their Cincinnati-Centric adidas Rivalry Low
Though storytelling is a part of every sneaker collaboration, it’s rare to see the level of outreach that UnheardOf just showed with their adidas Rivalry...