Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Japan’s emmi Gives The Reebok Zig Kinetica 2.5 Edge An Elegant Makeover
For their second collaborative effort with Reebok, Japanese womenswear boutique emmi is bringing their attention to the Zig Kinetica 2.5 Edge, dressing the silhouette up...
The COMME des GARCONS HOMME x New Balance 550 Is Available Now
With COMME des GARÇONS, Rei Kawakubo has created an entire universe comprised of many a distinct diffusion label. And alongside proffering their own unique, aesthetic...
Junya Watanabe Crafts Another Minimal Batch Of New Balance 574s
Compared to that of JJJJound and Aime Leon Dore, Junya Watanabe‘s collaborative work with New Balance rarely ever receives much attention. The same is true...
Vault By Vans Evokes Childhood Memories In It’s Latest Collaboration With TTSWTRS
Everyone has a specific memory associated with a certain pair of kicks that gets jogged every time the box’s kraft paper is pulled back. Those...
J Balvin’s Air Jordan 2 Collaboration Kicks Off Hispanic Heritage Month, Champions Mental Wellness
José Álvaro Osorio Balvín – known internationally as “J Balvin” – has made history more than once in his 37 years of life. Recently, the...
Frog Skateboards Revisits The Vans Old Skool In Two New Colorways
Holding less than a handful of collaborations since their divulgence into the realm of sneakers with the playful Nike Blazer Mid in 2019, Frog Skateboards...
Lil Jon And FILA Show Love To Atlanta With A Heartfelt Colorway Of The Renno
The FILA Renno continues to make its presence known in the lifestyle sneaker market through its strategic partnerships with world-renown brands, boutiques, franchises, and influential...
The Entire Balenciaga x adidas Collection Is Available Right Now
In recent years, adidas has taken a keen interest in luxury, teaming up with brands like Prada and soon Gucci. And today, yet another Kering...
COMME des GARÇONS SHIRT’s Latest ASICS Collaboration Covers The GEL-Lyte V In “Black/White”
Although COMME des GARÇONS is well-known as one of NIKE, Inc.’s most-established partners, the conglomerate’s SHIRT division has been collaborating with ASICS for quite some...