Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
DAHOOD HUB In Hong Kong To Unleash The New Balance 57/40 With Vintage Toy-Style Packaging
The New Balance 57/40 hasn’t been on the market for long, but it’s quickly building an impressive roster of collaborators. Hong Kong’s DAHOOD HUB has...
atmos Adds Colorful Dyed Panels To Their New Balance 57/40 Collaboration
The New Balance 57/40 hasn’t been on the market for long, but it already boasts a collaboration with atmos, the Japanese institution that’s helped create...
atmos Alters The Reebok Instapump Fury With Jaguar Prints And Translucent Citron Bladders
While overshadowed by some of its collaborators’ other partners, atmos has had a busy 2020. And before the year ends, the Japanese institution is bringing...
Japan’s Uptown Deluxe Covers The adidas Nite Jogger In Cheetah Prints
Yet to see its next collaboration with Beyoncé’s IVY PARK and Tyler “Ninja” Blevins, the adidas Nite Jogger has recently launched in an exotic arrangement...
Vans Collaborates With Chinese Artist Zhao Zhao For “Year Of The Rat” Collection
Vans is joining in on the Chinese New Year celebrations with its own “Year of the Rat” collection co-created with Chinese artist Zhao Zhao (赵...
T19 x Beauty & Youth x Vans Old Skool “Off the Wall” Collection
T19 is one of those names that rings a bell in the sneakerhead community, but you have to be fairly deeply involved to understand its...
Porter x Converse Jack Purcell “Pouch Pack”
Tokyo’s Porter gives us the latest “Yo, dawg” sneaker moment, providing us with three pairs of shoes that are sold with bags for the shoes,...
MATSU x adidas Originals ZX 700 “M2”
Sneaker collaborations are often an opportunity for an artist to spread influence beyond their core audience. In the case of this new adidas Originals ZX...
United Arrows x Vans “Digi Camo” Pack
United Arrows’ Beauty & Youth label has nurtured three main collaborative partnerships in the sneaker market in recent years. One of these repeat teamups is...