Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Above The Clouds Returns To The ASICS GT-2160 In 2024
A persistent collaborative canvas last year, the ASICS GT-2160 isn’t slowing down any in 2024. Australian imprint & retailer Above the Clouds is reprising their...
Needles and ASICS’ Stealthy GEL-NYC Releases March 1st
Updated February 26, 2024: The Needles Asics GEL-NYC has been confirmed for a March 1st, 2024 release, retailing for $190. Japanese fashion imprint Needles has...
Earls Collection Creative Director Lewi Brown Infuses Heritage Onto The ASICS GT-2160
ASICS has been rather shrewd with its GT-2160 strategy, carefully growing the silo within the crowded and competitive field with a calculated flow of product....
KENZO By Nigo Embarks On Inaugural ASICS Collaboration With A Wild GEL-Kayano 20 Trio
Kenzo is finally making their way into the sneaker game, with an official ASICS collaboration just around the corner. A three pair pack is already...
Kiko Kostadinov Works His Magic On The Newly Launched ASICS US4-S GEL-Terrain
Updated January 21st, 2024: A second colorway of the ASICS US4-S GEL-Terrain has been revealed. The shoes are designed under the Kiko Kostadinov Studio umbrella...
Where To Buy: C.P. Company x ASICS GEL-Quantum 360 VIII
Updated February 21st, 2024: Official images of both colorways of the C.P. Company x ASICS GEL-Quantum 360 VIII have surfaced. This collaboration is scheduled to...
Kiko Kostadinov’s ASICS GEL-Quantum Novalis Mule Is Ready To Take On Paris Fashion Week
Kiko Kostadinov’s masterful blend of runway and technical wear has resulted in a catalog of footwear designs that are truly unmatched. Taking the sneaker world...
First Look At The HAL Studios x ASICS GEL-Kayano 20
Updated February 19th, 2024: A first look at the HAL Studios x ASICS GEL-Kayano 20 has been revealed by @hidden.ny. After completing a trilogy of...
atmos Brings An “Eggplant” Finish To The ASICS GEL-Kayano 14
Having recently assisted Undermycar, atmos has an ASICS GEL-Kayano 14 collaboration of its own on the way. The Japanese sneaker boutique is no stranger to...