Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
LeBron James Becomes First Player To Score 39K Points In The UNKNWN x Nike LeBron 21 Friends & Family
Officially listed as the oldest player in the NBA, LeBron James is still setting accolades and climbing all-time statistical lists at 38 years old. During...
No Hooping After Midnight: PUMA Teams Up With Gremlins
PUMA Basketball is no stranger to unexpected collaborations, teaming up with pop-culture icons like Rick & Morty and Dexter’s Laboratory for effective co-branded installments alongside...
Easy Money: Kevin Durant Stars In Drake’s Nike NOCTA Basketball Campaign
Kevin Durant and Drake hold a special kinship, honoring each other’s craft with the utmost respect for over a decade. From Drake’s two shout-outs of...
Drake’s Nike NOCTA Glide Releases Tonight In Both “Triple White” And “Crimson”
Drake’s emblematic take on the iconic Zoom Flight 95 has explored a rare number of propositions, all of which have appeared in preview imagery well...
The FaZe Clan x Nike LeBron Witness 8 Is Available Now
FaZe Clan’s partnership with “the kid from Akron” continues on the Nike LeBron Witness 8. A partnership brought about through James’ eldest son, Bronny, the...
Official Images Of The TITAN 22 x Nike LeBron NXXT Gen
The Philippines loves basketball. Although Michael Jordan continues to be king, LeBron James has won over countless fans across the Southeast Asian country. One such...
Packer Teases A Reebok Question Collaboration With Burgundy Detailing
Having closed out 2022 with a widely-praised collaboration, Packer Shoes and Reebok are back at it again with another burgundy-accented project. Recently, a co-branded Reebok...
UNKNWN’s Nike LeBron 20 “Message In A Bottle” Releases On June 22nd
As LeBron James and his Los Angeles Lakers squad continue to weigh decisions for next season, King James and his Nike family keep churning out...
APB Unveils Its First Nike Collaboration With The LeBron 20 “FAMU” Pack
Penning a six-year endorsement deal with Florida A&M in 2022, LeBron James and The Swoosh serve as the exclusive apparel, footwear and equipment provider for...