Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Boondocks And Marvel Collide In Superhero Inspired Puma Collaboration
While Miles Morales fans patiently await the release of Spider-Man: Beyond the Spider-Verse, which is still TBD after being postponed indefinitely during the Hollywood writers...
atmos Teases An Upcoming ASICS GT-2160 Collaboration
atmos’ strength as a collaborator is known by nearly every player in the footwear industry. The Tokyo imprint took to nearly half a dozen adidas...
Spider-Man’s Miles Morales Gets His Own Puma Suede Collaboration
Updated June 6th, 2024: This Puma Suede is actually one of three shoes in a collection with Marvel and The Boondocks. From Jordan Brand to...
ACRONYM Adds External Zippers To Their MSCHF Super Normal Collaboration
Whether they’re producing backwards footwear, tractioned medical gear or the now-infamous Big Red Boots, MSCHF has a knack for making headlines. The release of their...
Action Bronson x New Balance 1906R “Scorpius” Available Now
Updated June 7th, 2024: The Action Bronson x New Balance 1906R “Scorpius” is available now in Kids sizes HERE (password: DOCTOR!). Action Bronson x New...
Li Gong Brings Retrofuture Vibes To The 8ON8 x ASICS GEL-Kayano 14
Li Gong’s eponymous label, stylized as 8ON8, is linking with ASICS for a duet of sleek GEL-Kayano 14 collaborations that channel the Chinese-born designer’s vision...
Noah NY Crafts A Japan-Made Puma Suede Collaboration
Noah NY and Puma are continuing their collaborative “Made In Japan” series with an elevated take on the Puma Suede, using premium materials to tell...
Aimé Leon Dore x New Balance 1000 In White Drops Globally On June 20th
Easily the biggest story for the Boston brand in the first half of the year, the return of the New Balance 1000 is finally upon...
Stone Island And New Balance Join Up For The 574 Legacy
Few collaborations have as much geographical sway as Stone Island x New Balance. The imprints, each central to the British streetwear scene, first came together...