Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
First Look At The Salehe Bembury x New Balance 530
Following the earlier leaks, Salehe Bembury has officially revealed a first look at his upcoming New Balance 530 collaboration. Though his work on the Crocs...
Advisory Board Crystals Is Dropping A Merrell Hydro Moc Collab
These aren’t the same Merrells you grew up with. The Indiana-based outdoor sneaker supplier has evolved so far beyond the realm of “dad shoes” in...
Dover Street Market Arranges An All-Black Nike Zoom Vomero 5
Throughout its history of footwear collaborations, Dover Street Market’s rigid adherence to its all-black-everything look has been met with mixed results. With some silhouettes, the...
atmos Revisits Glow In The Dark Snake Skin On Latest adidas Superstar Collaboration
Japanese sneaker boutique atmos and adidas linked up on a collaborative “Glow In The Dark Snake” adidas Superstar in 2014, and now ten years later,...
JENNIE Of Blackpink Debuts The CLOT x adidas Gazelle
CLOT broke up with Nike and formed a new partnership with adidas Originals last year, marking a huge shift for the renowned sneaker industry player....
Nicole McLaughlin And HOKA Revisit The Mafate THREE2 With Summer-Ready Colors
Nicole McLaughlin, one of the influential faces of the DIY movement that has shaped the apparel and footwear customization scene over the last decade, is...
JJJJound Officially Reveals Their adidas Samba “Mesa”
The masters of minimal and drab are ready to deliver the third iteration of the JJJJound adidas Samba, arriving in a brand new selection of...
Supreme And Vans Say “Fuck ‘Em”
Supreme has been dishing out middle fingers to the sneaker/fashion industry for years, and their latest Vans collaboration stays true to that disruptive ethos. The...
NTS Radio Imbues The adidas Samba Millenium With Football History
NTS Radio’s mark on London’s current music scene can’t be overstated. The modern pirate radio imprint has championed originality since 2011, leading the Three Stripes...