Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
KITH Celebrates 60 Years Of X-Men With Seven Mutant-Inspired ASICS GEL-LYTE IIIs
Update July 21st, 2023: A Kithstrike release of the X-Men x Kith x ASICS collection is now live here. — Ronnie Fieg and Marvel are...
atmos’ Next New Balance 2002R Draws Inspiration From The Cyber World
Over the last few years, atmos and New Balance have teamed up on a number of modern styles. Recently, the collaborators have reimagined yet another...
ballaholic And ASICS Hit The Hardwood In The GEL-LYTE III “Ball On Journey”
As its namesake clearly suggests, ballaholic was born from a love of streetball. And both by way of apparel as well as their on-going collaboration...
atmos Nods To Patrick Ewing And Georgetown With adidas Rivalry Low 86
As adidas Basketball took on a new life, so, too, did the adidas Rivalry Low 86. The silhouette is even linking up with none other...
atmos’ “Wild Wednesday” Program Brings Its adidas Adimatic Collabs Stateside
The team over at atmos is never not working. As spring continues moving forward, the Japanese institution has teamed up with adidas Originals for a...
atmos Unloads “Collegiate Green” Across Their Latest Collaborative Pack With adidas
Over the past few years, atmos have worked hand-in-hand with the 3-Stripes for a range of collaborative efforts spanning a dominant number of silhouettes from...
“STARS COLLIDE” For The atmos x Salomon XT-6 Collaboration
A routine collaborator within the sneaker ecosystem, atmos has stormed onto the scene in 2023 with a duo of collaborations at the hands of adidas...
The NBSE, A New Balance Shop Experience, Arrives To atmos D.C. On March 10
New Balance has been enjoying a prolonged moment in the spotlight since the top of 2020, but the brand’s been big in certain regions for...
ASICS Teams Up With mita sneakers For A Gore-Tex Covered GEL-LYTE III
Collaborative takes under ASICS’ umbrella of offerings have recently slowed down in number, but the Japan-based brand continues to utilize its thematic joint efforts for...