Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Tyrrell Winston’s Next Reebok Classics Capsule Is For Artists And Athletes
Tyrrell Winston may be best known for his deflated basketball sculptures, but the Brooklyn-based artist continues to make ripples within the sneaker space through his...
Shakur Stevenson Debuts Upcoming Reebok Performance Running Shoe Dropping In 2024
Updated November 8th, 2023: Less than a week after announcing that he was signing with Reebok, two-division world boxing champion Shakur Stevenson recently previewed an all-new...
Spyder And Reebok Gear Up For The Slopes With Collaborative Footwear And Apparel
Having collaborated with Supreme back in 2022, Spyder should be well-known even to strangers of the outdoors. But despite their reputation, rarely has the brand...
MSCHF Enlists Dee Brown And Son To Unveil The Reebok Pump Omni Zone IX Collaboration
Few upstart brands have been able the bottle and release disruption like MSCHF has. From their wacky projects like their backwards shoe that can be...
The Très Rasché x Reebok Zig Kinetica Edge GTX Draws Upon The Divine Feminine
Founded in 2016 by DJ Mad Bad Ting, Très Rasché subscribes to a very liberating mantra: “Wear Whatever The F*ck You Want.” This is embodied...
A MSCHF x Reebok Pump Omni Zone 2 Collab Is Reportedly In The Works
Following the controversy surrounding their Satan Shoes with Lil Nas X, MSCHF preferred to stay within appropriate legal parameters, crafting shoes only “inspired” by existing...
JJJJound Outfits The Reebok Club C In A Sophisticated, All-Black Colorway
JJJJound has a very evident affinity for simple, understated offerings, and this manifests itself with every one of their collaborative efforts. And among the Montreal-based...
JJJJound Teases Blacked-Out Reebok Club C Collab
Over the course of the last few months, JJJJound has split their time evenly amongst several different partners. And while fans are eagerly awaiting another...
Packer’s Exclusive Reebok Question Mid “Burgundy” Releases On August 8th
First teased in mid-June, Packer’s Reebok Question Mid “Burgundy” finally releases on Tuesday, August 8th. Inspired by the independent boutique’s widely-praised Club C collaboration from...