Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Ushers In The First US Release Of The adidas Campus Supreme Sole
From collaborations with Bad Bunny to entirely new, Y2K-inspired makeovers, the adidas Campus has undergone countless changes since its inception. And while certainly not new...
atmos’ Next New Balance 2002R Draws Inspiration From The Cyber World
Over the last few years, atmos and New Balance have teamed up on a number of modern styles. Recently, the collaborators have reimagined yet another...
atmos Nods To Patrick Ewing And Georgetown With adidas Rivalry Low 86
As adidas Basketball took on a new life, so, too, did the adidas Rivalry Low 86. The silhouette is even linking up with none other...
atmos’ “Wild Wednesday” Program Brings Its adidas Adimatic Collabs Stateside
The team over at atmos is never not working. As spring continues moving forward, the Japanese institution has teamed up with adidas Originals for a...
atmos Unloads “Collegiate Green” Across Their Latest Collaborative Pack With adidas
Over the past few years, atmos have worked hand-in-hand with the 3-Stripes for a range of collaborative efforts spanning a dominant number of silhouettes from...
“STARS COLLIDE” For The atmos x Salomon XT-6 Collaboration
A routine collaborator within the sneaker ecosystem, atmos has stormed onto the scene in 2023 with a duo of collaborations at the hands of adidas...
The NBSE, A New Balance Shop Experience, Arrives To atmos D.C. On March 10
New Balance has been enjoying a prolonged moment in the spotlight since the top of 2020, but the brand’s been big in certain regions for...
atmos References Past “G-SNK” Releases For The adidas ZX 8000 “Mash Up”
atmos is something of a free agent, teaming up with many of the sneaker industry’s best. But even despite several joint efforts with the likes...
atmos And Staple Kick Off 2023 With A PUMA Suede VTG Capsule
Japan’s atmos and New York City’s Staple have struck a balance between solo efforts and joint-endeavors unlike many other brands. To kick off the new...