Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Drake Leaves A Mint On A Pillow With The Next Nike Hot Step 2
Drake’s NOCTA imprint is ready to call it a night with this latest exclusive colorway of the Nike Hot Step 2. Officially revealed in the...
WTAPS Is Releasing A New Balance 998 Collaboration In November
Japan’s WTAPS and New Balance have only linked up on three occasions, but all of their collaborative shoes to date have been met with considerable...
Kith And Madison Square Garden Unveil Latest New Balance Collection
The scope of Madison Square Garden-related KITH projects has taken off since Ronnie Fieg was named creative director of the Knicks in 2022. The brand...
The New Balance 475 Revival Continues With An END. Collaboration
After linking with a friendly face in Aimé Leon Dore, New Balance is reprising its 475 revival by partnering up with yet another familiar collaborator...
Jordan Brand’s Insane Month Of November Is About To Begin
Jordan Brand’s holiday season ramp-up begins with a stacked November 2024 release calendar, with true retro releases, collaborations, and a handful of extras comprising one...
Awake NY x Jordan Air Ship “Royal” Will Release At 11 AM ET
Awake NY is ready to release the second installment of their Jordan Air Ship collaboration. A SNKRS Pass release is scheduled for October 31st, 2024...
Pharrell Ushers In NYC Marathon Season With Hyper-Limited $500 adidas Adios Pro Evo 1 Collaboration
Pharrell helped kick off the Paris Olympics by participating as one of the Games’ torch bearers during the relay, doing so in his upcoming adidas...
Cecilie Bahnsen Adds Flowers To The ASICS GEL-Terrain
At a time when functional fashion has never been a bigger priority, Cecilie Bahnsen’s ASICS collaborations have been highly celebrated. While the Copenhagen-based designer set...
Awake NY Reveals Next Jordan Brand Apparel Capsule
Awake NY and Jordan Brand are set to deliver their second capsule of the year on November 2nd, once again working off Angelo Baque’s love...