Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Converse Teams With Patta And Deviation For A Collaboration About Nightclubs
Converse is teaming up with two popular overseas brands, Patta and Deviation, to pay tribute to the evolution and popularity of Europe’s nightclub culture. The...
The adidas Ultra Boost LUX By Social Status And Sneakersnstuff Releases Tomorrow
The scrapped sample from Social Status and Sneakersnstuff’s adidas Consortium Sneaker Exchange will be arriving at select retailers before its full-scale release. While a global...
KITH Reveals Collaboration With LeBron James And The Nike LeBron 15
As part of the global debut of the Nike LeBron 15, King James laced up a special edition of his new shoes for Ronnie Fieg’s...
Nike SB Finishes Off 15 Years Of Dunk With SOULLAND Collaboration
Nike’s 15 years of Dunk celebration is finishing on a high note this week, with the global release of the SOULLAND x Nike SB “FRI.day Part...
Raised By Wolves Conjures Up Three Reebok Classic Leather Ripples With Gore-Tex
Canadian streetwear label, Raised By Wolves, is teaming up with Reebok to create three winterized versions of the timeless Classic Leather silhouette. Fully equipped with Gore-Tex...
John Elliott’s Nike Vandal High Is Returning In Three Tonal Colorways
Nike’s resurgence of the vintage Vandal High silhouette has been highlighted by some eye-catching partnerships with VLONE and John Elliot, that have led to instant...
Na-Kel Smith And adidas Skateboarding Set To Release Fourth Overall Signature Colorway
Pro Skater, Na-Kel Smith, is back teaming up with adidas for his fourth signature colorway with the brand. Adorned in Italian velvet and premium suede,...
Reebok And Foot Locker Launch New 3:AM Series With Cam’ron And Trevor Andrew
Reebok and Foot Locker are joining together to bring a new content and project series that highlights the creative work that goes on in the...
atmos Brings Bounty Hunter’s “Sameru Kun” To Life With the Reebok Instapump Fury
Reebok is collaborating with atmos to bring a new Instapump Fury colorway inspired by Bounty Hunter’s popular Sameru Kun figure. The new colorway takes its...