Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
This CLOT x Nike Dunk Low Might Be The Partnership’s Final Sneaker
Rumor has it that CLOT and Nike will soon part ways, putting an end to an almost two-decades-long partnership. But before the two officially call...
The Winged Dragon Of Ra Gets Its Own adidas Superstar Collaboration
In late September 2022, adidas announced a partnership with none other than Yu-Gi-Oh!, the beloved franchise created by Kazuki Takahashi. Over its first two releases,...
Concepts And ASICS Once Again Nod To The Boston Tea Party With The GEL-LYTE V “Libertea”
Around 850 years ago, a group of Colonists destroyed an entire British tea shipment at the Boston Harbor, an act of rebellion that would henceforth...
CLOT x Nike Rumored To End In Favor Of adidas Partnership
After almost two decades worth of collaborative releases, CLOT‘s long-standing partnership with Nike is now rumored to be coming to an end. The brainchild of...
Rich Paul Prepares His Second New Balance 550 Collaboration
As a top NBA Agent and one of the original Four Horsemen, Rich Paul has effectively built his own empire after coming up in LeBron...
COMME des GARÇONS HOMME PLUS Adds The Nike ACG Mountain Fly 2 To Their SS24 Collection
Fashion and sneakers are arguably more intertwined than they’ve ever been, as the runways this past week were littered with a surprising amount of collaborative...
Stussy Teams Up With Our Legacy For Three Overdyed Converse Chuck 70s
During the Fall of 2021, Stussy and Our Legacy Work Shop ushered in their first collaborative collection. Marrying the aesthetics of both labels, the capsule...
FAMU Reveals Nike Air Zoom Generation PE Cleats
After taking over the hardwood last season at the highest of Tallahassee’s seven hills, LeBron James‘ endorsement and apparel partnership with Florida A&M will also...
The INVINCIBLE x Vault By Vans “Gnarly Pack” Emulates The Look Of Skated-In Pairs
From crafting New Balances with N.HOOLYWOOD to camouflaging Converse Chuck 70s alongside Wacko Maria, INVINCIBLE has served as the third partner in many a different...