Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Pharrell x adidas Samba Humanrace Reappears In A Spring-Appropriate Colorway
Earlier this year, it was confirmed that Pharrell Williams would be joining Louis Vuitton as the next Creative Director of Menswear. And while quite a...
Where To Buy The CLOT x Nike Cortez “White/Game Royal”
CLOT and NIKE, Inc. have delivered several compelling collaborations over the last two decades. Tomorrow, their Nike CLOTEZ arrives in the Cortez’s original “White,” “Game...
Nature And Urban Life Collide On The Run The Boroughs x New Balance 576
Run The Boroughs has been promoting the exploration of London through running since 2018. Over the last couple of years, the community-focused club has teamed...
Mike’s Hot Honey And Ewing Athletics Turn Up The Heat
Recent history hasn’t been too favorable to Ewing Athletics, but the old school basketball-obsessed brand has been quietly delivering compelling styles over the last decade....
BAPE’s 30th Anniversary Rages On With Two Collaborative adidas Forum Lows
This article was originally published on April 12th and has been updated on April 24th. The blue colorway is now available at Mr. Porter. See...
RTFKT And Nike Reveal Their Entire Air Force 1 NFT Collection; Forging Event Begins April 24th
Over the course of the past few years, Nike has steadily laid the groundwork for their own Web3 initiatives. Alongside the Our Force 1 Collection...
Ronnie Fieg Teams Up With The Frank Lloyd Wright Foundation For Celebratory New Balance 998 “Broadacre City”
As March was coming to a close, SHOES MASTER previewed Ronnie Fieg‘s next collaborative endeavor: a set of New Balance 998s. And after a couple...
Union LA’s Upcoming Air Jordan 1 Collaboration Includes Footscape Woven Elements
In late March, it was reported that Union LA would have another Air Jordan 1 collaboration in the works, with August being the intended month...
Takashi Murakami’s First Nike Collaboration, Two RTFKT x Air Force 1s, Forges On April 24
The world of digital collectibles isn’t disappearing anytime soon, and Nike’s enjoying the ride. Recently, the North American sportswear behemoth unveiled a special Air Force...