Of all the people who wear Nikes, only a small handful is aware of what goes behind the doors of the Innovation Kitchen – the Swoosh-based laboratory that serves as the birthplace for some of the most exotic yet applicable footwear designs and technology known to man. Nike Hyperfuse is one of the more recent creations from the Kitchen, derived by the curiosity of Nike Basketball designer Shane Kohatsu. Shane studied the footwear trends of basketball in China, and it was in that observation that he grew an obsession over creating the most breathable shoe ever created. His effort culminated in the Nike Hyperfuse, which released in July of 2010 and revolutionized performance basketball footwear convention. This amazing find spilled over from sport to lifestyle, as Ben Shaffer, designer for Nike Sportswear, began utilizing Nike Hyperfuse on classic models like the Air Max 1 and Air Force 1, thusly opening the doors to Nike Sportswear Hyperfuse, which just recently began its release. This animated video, titled ‘Tales From the Kitchen’, retells that story in psychedelic fashion, so check out the full video below and let us know what you think.
Nike Hyperfuse ‘Tales From The Kitchen’ – Animated Video
John Kim
May 30th, 2012 (updated)
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
549
Popular Stories
Latest News
The Nike Air Max 1 Shines In “Aster Pink”
The Nike Air Max 1 is a year-round street staple, but spring and summer are by far the most weather-permitting seasons for the Tinker Hatfield...
by Andrew Rizzo
33 mins
31
Kiko Kostadinov And ASICS Debut The US5-S GEL-QUANTUM KINETIC
Kiko Kostadinov + ASICS remains one of the best relationships the Japanese imprint has in its arsenal. Bringing his high fashion sensibilities to ASICS’ ever-impressive...
by Matt Varga
1 hour
52
Nike Cortez “Court Purple” Brings The Vintage Aesthetic
The impending release of the Forrest Gump Nike Cortez is going to draw plenty of eyes in short order, but inline editions of the silhouette...
by Matt Varga
2 hours
72
Loading...