June 10, 2010 BY Aaron Kr.
The Nike brand has dominated performance basketball in unrelenting fashion, owning over 90% of the market share of hooping kicks. That means in a room of 100 ballers, over 90 will be rocking Nikes. How could that be? Innovation – the backbone of the Nike corporation and the driving force of its success. The latest in Nike basketball tinkering is the Nike Hyperfuse, which is roughly an ounce lighter than the the revolutionary Nike Hyperdunk that released in 2008. According to Bill Bowerman, one single ounce on the feet meant 16 pounds of stress on the spine, so lightweight technology has been the focus of Nike engineering and has culminated into the Nike Hyperfuse.
The Nike Hyperfuse features a special mesh-type material on a one-piece upper that offers the utmost in breathability and feather-like levity. Currently worn by Rajon Rondo in the NBA Finals, the Nike Hyperfuse is just another notch on the belt of Nike’s pleasantly plump waistline. Nike presented the Hyperfuse during its Fall 2010 Basketball Preview, with ten dazzling colorways available for viewing. Continue reading for an extensive gallery of the next step in the Nike revolution.