February 19, 2013 BY John Kim / 1
Over the last few days, adidas Originals gave new meaning to the name “All-Star Weekend” with a non-stop schedule of star-studded events held at adidas retailers in the Houston area. It started with the grand opening event of adidas Originals Collective by Footaction in the Willowbrook Mall, where Big Sean and DMC came through to meet and greet fans (did you catch our interview?). On the same night, the Eason Chen x Jeremy Scott Wings dropped at Premium Goods to a sold out crowd as well. Friday’s events kept up the pace as Teyana Taylor’s Harlem GLC released at the adidas Performance store at the Galleria Mall, with a special in-store event with Teyana herself going down later in that day. She provided a live performance of her tracks, but her G.O.O.D. Music pals Big Sean and Pusha T tore the roof off with an abridged rendition of the Grammy-nominated track “Mercy”. Teyana finished off the night sharing hugs with every single fan that stayed ’til the very end.
Continuing the adidas Originals takeover was an in-store appearance at Galleria Mall’s Shiekh Shoes by none other than the undisputed sneakerhead celeb Wale. He stuck around to hand out autographs, with special first-dibs going to those who copped the adidas Originals TSR Lite “Trophy Hunter”. Just below, NBA All-Star Dwight Howard made an appearance at the adidas Performance store. Sunday’s closing events featured A$AP Rocky making an extended appearance at the H-Town Sneaker Summit, where hundreds of fans gathered to take personal photos with the exploding star. Teyana Taylor stopped by as well, closing out four days of great events for sneakerheads, hip-hop fans, and followers of urban culture alike. Many thanks to adidas Originals for giving Sneaker News the ultimate All-Star experience!