July 29, 2013 BY Aaron Kr. / 2
Since its inception, the adidas Originals category has honored the brand’s storied history by taking classic adi models and reintroducing them, not only in their original form and colorways, but also in bold new new make-ups that have given them a brand new context and identity. adidas Originals has expanded considerably since its initial introduction by releasing some brand new designs as well as classic models, but perhaps its most intriguing offering has been the Consortium imprint.
Through carefully chosen collaborations and in-house efforts, the Consortium program has yielded some of the brand’s most memorable concept and material executions to date, and from a look at their latest endeavor, we’ve only scratched the surface of what may be to come.
It’s not an entirely new idea to create a luxury version of a performance shoe, but adidas has explored it less than you’d think. While the adidas Originals catalog is plentiful with lifestyle spins on older models, we haven’t seen them apply that same formula to current silhouettes very often. While, they’ve dabbled a bit with this concept in the basketball category, the Consortium Adios 2 marks a significant milestone for adidas runners.
The first adidas Adios model became an undeniable favorite for competitive runners, especially after marathon marvel Haile Gebrselassie wore the shoe for his world record performances. The revamped Adios 2 followed in 2012 with some performance upgrades and a more street-wearable look to boot. The shoe has gone on to huge popularity in the running world, but the minds at adidas decided that the shoe deserved a crossover to the lifestyle world as well.
As part of the revered Consortium family, the Adios 2 gets a luxurious makeover courtesy of a high contrast snakeskin material covering the rear two-thirds of the shoe. Initially releasing in two colorways, these snake installments of the Adios 2 will not only catch eyes, but they will also introduce an amazing shoe to a completely different market that may not have been aware of its existence and accomplished backstory. Making it part of the heralded Consortium series only solidifies adidas’s pride and confidence in the model and co-signs its arrival into the lifestyle realm. We threw some questions out to Christian Otto and Daniel Bauer of adidas Consortium and Originals, respectively, to get the full scoop on the Adios 2′s foray into the “sneakerhead” world and what it could mean for the future of the Three Stripes landscape.