March 27, 2014 BY John Kim / 19
Earlier today, adidas Originals confirmed a partnership with hip-hop and fashion icon Pharrell. We predicted this merging of brand and star earlier this year based on random sightings of the man clad in three-stripes gear, but with this deal now set in stone, you can expect something from the two. When? As soon as the Summer 2014 season, so stay tuned for more updates and let us know what you think.
Filed under: Adidas
I feel like pharrell is dope, but Jay Kay from Jamiroquai should be getting paid for him jacking his style!!
Pharrell is my dude, happy to see what they will be bring to the table as a whole, nigo and Kanye. But, a major hype train will be rolling through as well unforturely.
So funny how Pharell actually thinks wearing a hat bigger than him looks dope, like dude stop wearing it already you're not gonna make it a cool.
I really hope all of the celebrity endorsing and partnerships doesn't create any unnecessary hype for the Adidas brand. Hassle-free pick ups and them opening up the vault were two of the main reasons I've been rocking with Adidas so tough here lately.
@LUX09NC that last bit so true =/
@mrchink360 you right it wont be cool but i guess with all the D-riding going on maybe he's not trying to make it cool but just trying to have his own thing. If you think about it, it makes sense.
Of course it will build hype Adidas is soliciting mega stars for they're projects no way it won't be hyped all you can hope fore is a great product that's actually available to everyone who wants to purchase