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Upon Michael Jordan’s official retirement from the game at the end of the 2003 NBA season, Nike was in search for a successor worthy enough to carry on the torch that Jordan so effortlessly upheld. The task was easier said than done, as Nike’s other signature shoe endeavors with other popular professional athletes fell considerably short of Jordan Brand’s success. However, an ever-growing hype around a high-school prospect out of Akron, Ohio caught Nike’s attention. His name? LeBron James. Not only did James have the size, speed, and overall talent to have be successful in the league, he also possessed a charisma that could elevate him into the upper echelon of market icons.
After LeBron James was selected first overall in the June 2003 NBA Draft, Nike signed LeBron James to a $90 million contract before he ever set foot on a professional hardwood court. What could’ve been deemed a premature action is now considered one of the shrewdest business decisions in Nike’s history. Now in his eight season, LeBron James has racked up achievements and awards alongside a growing sneaker following since the inception of the first LeBron signature shoe – the Nike Air Zoom Generation. Each new season brought along a new numbered design that carried its own design concept and aesthetic inspiration, with compounding technological advances further raising the bar that only Nike is capable of surpassing.
For the general public, LeBron James’ arrival could not have come at a better time. Nike has cultivated a budding career into a dominating force, and each passing year Nike and LeBron have paired up to meticulously fill out the blueprint laid out by Michael Jordan. But like LeBron James, Nike is about leadership and shattering conventional norms; what’s in store for the upcoming years can only be imagined.
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Air Zoom Generation | Zoom LeBron II (2) | Zoom LeBron III (3) | ||
Zoom LeBron IV (4) | Zoom LeBron V (5) | Zoom LeBron VI (6) | ||
Air Max LeBron VII (7) |
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February 12th, 2012 at 1:28 pm
Sickest Shoe Ever
February 14th, 2012 at 5:50 pm
Got the hole set 1-9 best shoe's out there
February 17th, 2012 at 2:14 pm
4,7,and 9 are my favorites but personally I still think they're over-priced.
February 22nd, 2012 at 12:46 am
But tha biggest DonkeyHole Ever ! ;D
March 10th, 2012 at 8:10 am
lebron 8 is best shoes
March 14th, 2012 at 1:49 am
the 7' and 8' are the best
March 14th, 2012 at 3:39 am
hey, you are so stupid the best shoes is lebron 9
March 21st, 2012 at 1:15 pm
i love these shoes
March 22nd, 2012 at 6:30 pm
the 9 are the best hands down
March 23rd, 2012 at 3:25 pm
My Fav’s Are The 7′s
March 24th, 2012 at 1:59 pm
7 or 9 thats the best
March 25th, 2012 at 3:44 pm
9's take the cake easily, followed very closely by the 8's
March 28th, 2012 at 7:23 pm
hell yea
March 30th, 2012 at 8:39 pm
Dudes sleep so HARD on the 4s, Foamposite on a Lebron HELLO it gets no doper lol. I personally like them all and have most of them since when they were coming out they were easy to get, well until the……….
March 31st, 2012 at 11:15 am
Gotta admit im New 2 LBJ's. Just started wit da 9s but wish i could get sum 3s n 8s. Love da 9s jus copped da lakes. Swingman, Hurricanes, Ohio State, Kentucky, and Blackouts. Need dem China's n Bangs 2 complete my 9's. Cant wait 4 da elites
March 31st, 2012 at 8:33 pm
5's are the ugliest hands down
April 2nd, 2012 at 1:07 am
III 3's are best hands upp.
April 3rd, 2012 at 6:41 pm
wtf there mIssin a pair the 3 .. THE ONES WIT THE 2 STRAPS!!!
April 24th, 2012 at 8:16 pm
4 and 6 are so cool ok! suguuuudaaa batsaanuud zuer
May 2nd, 2012 at 1:40 am
Seems like yesterday when the LBJ1's dropped. All of em look decent, but the LBJ5's look so outta place juxtaposed to all his other shoes.
May 13th, 2012 at 3:42 pm
4,7,8,and 9's are great to me
May 17th, 2012 at 7:46 pm
1s 2s 3s are fresh. The next 3 are wack.. 7s,8s, 9s are fresh also…
May 26th, 2012 at 2:14 pm
2 , 7 , 8, 9 are dope but 2's are definitely the best. Too bulky to ball in but just a sick, comfortable shoe , and look so dope.