Browsing the "Kevin Durant" Tag


Kevin Durant, aka KD and ‘Durantula’, is the youngest of the three Nike Basketball signature athletes. His Zoom KD signature line is designed by Nike designer Leo Chang; the Zoom KD is most recognized for its low price-point – a product detail specified by Kevin himself. Kevin is currently the star player of the Oklahoma City Thunder, and has won three consecutive NBA Scoring Titles from 2010 to 2012.

Nike Basketball “Summer Is Serious” – “Big Dog” & “Spark Plug”

July 11th, 2013 by | No comments

nike basketball summer is serious big dog Nike Basketball Summer Is Serious   Big Dog & Spark Plug

Who would you rather have on your team for a pick up game: Anton Barrels or Kevin Durant? If you don’t know who the former is, it’s time to get familiar. Shown here are two new clips from Nike Basketball’s “Summer Is Serious” campaign, one which will culminate with a game later on in the summer featuring KD and former OKC Thunder teammate James Harden as the two team captains. Hit the jump with us to see these two new videos and let us know down in the comments which of the series is your favorite.

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Get Drafted By Kevin Durant Or James Harden For Nike Basketball’s #SUMMERISSERIOUS

July 9th, 2013 by | 1 comment

nike basketball summer is serious durant harden 570x406 Get Drafted By Kevin Durant Or James Harden For Nike Basketballs #SUMMERISSERIOUS

Want to play a pick up game with Kevin Durant or James Harden? Nike Basketball is giving you that opportunity via their #SUMMERISSERIOUS campaign. If you want to get in on the match, you’ve gotta show off your skills across social media though. For a chance to participate, hit up @NikeBasketball on Twitter with a link to you showing off your skills on YouTube, Instagram, or whatever your preference (They even suggest you record your trash talking on Sound Cloud). Take a look at the accompanying video just after the jump and tell us what you’ve got in mind for your submission.

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Nike KD VI – Release Dates

June 28th, 2013 by | 12 comments

leo chang nike kd vi interview 61 Nike KD VI   Release Dates

We’ve covered the exclusive unveiling event out in Seat Pleasant, offered up an interview with Nike KD VI designer Leo Chang, and even spoiled you with the KD NSW treat. Now, here’s some no frills sneaker info – all the confirmed releases of the Nike KD VI through the coming months. From the in-line Sonic Yellow colorway representing Seat Pleasant to the China-inspired Bamboo, we’ve got a thorough preview of what’s to come below and stay up to date with our KD 6 release dates page.

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Nike KD VI Designer Leo Chang Talks Meteorology, Pricing, Precision Watches & More

June 28th, 2013 by | 9 comments

leo chang nike kd vi interview 5 Nike KD VI Designer Leo Chang Talks Meteorology, Pricing, Precision Watches & More

During the KD 6 Unveiling yesterday at the Seat Pleasant Activity Center, Nike designer Leo Chang played a unique and necessary role by providing the design-anchored insight on the Nike KD VI. After all, he’s the one who was responsible for completing such a heavy task – one that required the incorporating of a laundry list of details while keeping Nike’s innovative spirit at heart. Throughout six models, Leo Chang has brought Durant’s emotional hometown upbringing to life, using his next-level designs as the vessels to the communicate the story. But Leo’s a wordy guy who loves to talk about KD and the shoes, so during the unveiling event, we sat down for an in-depth chat session to explore the shoes, the colorways, the inspiration, and much more.

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Nike KD 6 NSW

June 27th, 2013 by | 50 comments

kd nsw sneaker 4 Nike KD 6 NSW

Here it is – a thorough and detailed on-feet look at the upcoming Nike KD VI NSW sneaker that had the sneaker community ablaze earlier today. The sneaker has some clear inspiration from both the Nike KD V (the high tongue) and soon-to-release Nike KD VI, and the colorway we see here is a sure-fire combo platter of Yeezy goodness and Mag magnificence. But is it something we expected? With Kobe and LeBron getting their own off-the-court spin-offs, it only makes sense that the third leg of Nike’s Big Three gets the proper treatment.

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Nike KD VI Unveiling Event at Seat Pleasant, MD

June 27th, 2013 by | 8 comments

nike kd vi unveiling seat pleasant Nike KD VI Unveiling Event at Seat Pleasant, MD

The road to superstardom is a long one, but most of the time it’s the actual ride that makes the story one worth telling over and over. Kevin Durant’s hometown has played a major role in his unique persona as the most approachable and relatable superstar in all of sports, and it’s through his signature shoes with Nike Basketball that he gets to tell us about his past in a unique way. As KD says, we’re always looking at what’s on players’ feet, and for the last five years, basketball fans have watched KD go from a spindly scorer to one of the best in the game while navigating through an impressive evolution of his signature sneakers. Although KD is a five-position player on both ends of the court, his wants and needs in a hoop shoe are rather basic – lightweight, good cushioning, and lockdown. These three elements, combined with the concept of Precision Watches and the heartbeat of his hometown of have resulted in the Nike KD VI – born in Beaverton, OR, but with an origin in Seat Pleasant, MD.

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Kevin Durant Joins Roc Nation Sports

June 24th, 2013 by | 7 comments

kevin durant roc nation jay z Kevin Durant Joins Roc Nation Sports

Jay-Z’s last venture into the world or professional sports – specifically as a part owner of the New Jersey Nets – seemed to have…bored him to some degree. Not even a year after his Nets switched over from Jersey to Brooklyn, Jay-Z has decided to move on to the world of talent management as he opens up Roc Nation Sports. Since its opening, Jay-Z has managed to sign some notable professional athletes like Victor Cruz, Robinson Cano, Geno Smith, ¬†and women’s basketball phenom Skylar Diggins, but today the fast-growing and trendy firm has just added Kevin Durant, who is without question one of the best players in the NBA and gives Roc Nation even more credibility in the industry.

It’s been just a few hours since Durant’s inked a deal with Jay-Z’s crew, but what could this mean for the future of Kevin Durant the brand? Jay-Z is one of the shrewdest pop-culture marketing strategists of our generation, so that could spell big, big bucks for Durant and his personal business endeavors off-the-court. For his sports-related involvements, namely his signature shoes with Nike, the “cool factor” should definitely give him a nice boost, which comes at a perfect time seeing that the Nike KD 6 is ready to launch in about two weeks. Durant’s signing also has us wondering about the future of Roc Nation in the NBA and if Jay-Z’s friendship with LeBron could eventually become a professional partnership in the future. Your thoughts on KD joining Roc Nation? Does his affiliation with HOV do anything for his signature shoe line or anything else KD puts his name on? Let us know in the comments below.

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