Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Huf x Nike Air Max 1 – Grey – Pink | Unreleased Sample
Before the Hufquake Air Max 1, Huf designed another pair of the 87 (his favorite Nike shoe of all time), selecting grey and green as...
Huf x Nike Air Max 1 – Grey – Orange | Unreleased Sample
Back in 2004 San Francisco’s Huf was chosen to hand-pick a color for the Nike Air Max 1, and the result was a certified hit...
Nike Air Max Terra 90 – Wii Pack – Unreleased Sample
The Nintendo Wii, despite not having the amazing graphics capabilities of the XBOX360 or PS3, was the true definition of next-gen gaming, as it took...