Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Sneaker News Blogs: Best of WDYWT – 9/20 – 9/26

We’ve started to see the Nike Mag 2011 pop up on the feet of Kanye, Brian Wilson, Kid Cudi, and sneakerhead Franalations. Would we see...

By John Kim September 26, 2011
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LeBron James + Jason Petrie Talk Nike LeBron 9

“It’s your mind and my mind that came together to make something like this.” All the new Nike LeBron 9 colorways revealed in the last week have...

By Aaron Hope September 20, 2011
605

Sneaker News Blogs: Best of WDYWT – 9/6 – 9/12

The release of the Nike Mag 2011 has left the sneaker world in a state of uncontrollable elation. It’s a sneaker release that had the...

By John Kim September 12, 2011
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