June 1, 2012 BY John Kim
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In our Classics Revisited column on Reebok 90’s Classic silhouettes thus far, we’ve covered an insane crop of time-honored pairs like the ES22, Shaqnosis, and Big Hurt. Quite honestly, picking the fifth and final shoe to cap off this week’s Classics was a tough task, because one week simply isn’t enough to cover all the great Reeboks that released that year. However, one particular model stood out – the Reebok DMX Run; we covered Basketball and Cross-Training, and why not talk about one of the best runners of the 90’s that just so happens to be scheduled for a release in the future? The core of Reebok’s architecture evolved at a rapid pace, particularly during the time of the DMX debut; curvy lines and were used to complement the bulbous DMX pods, almost giving the final design a bizarre, alien appeal, which essentially became the calling card of the entire DMX line.
The Reebok DMX Run, in particular was one of most unique running sneakers of the year and quickly became a hit; with the next technology and a fresh face for the brand in Allen Iverson, DMX was widely popular and the DMX was marketed as an aggressive running sneaker with the ‘Go to Hell (and back again)’ slogan while describing DMX as an ‘intelligent life form’. On top of the DMX outsole was a mix of nylon and mesh materials (it should be pointed out that the material wasn’t the most durable, so hopefully that issue will addressed in the coming re-issue). All in all, there were very few like the Reebok DMX Run in terms of design and comfort at the time, and although Nike’s Tuned Air line-up was impressive, the DMX Run was the eye-catcher on store shelves. Unfortunately, despite the DMX Run being a widespread hit, the DMX Run series was gone in the blink of an eye, but a DMX Fusion line later followed. To this day, the DMX Run remains an un-touched classic – that is, until news of a re-release surfaced back in April. Some of you may be unfamiliar with this classic model, so take a look at the original issue below and stay tuned to Sneaker News for more updates as we anticipate this Classic in the near future!
Reebok DMX Run