EA Sports x Nike: Behind The Scenes

November 13th, 2012 by

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Over the last few years, we’ve seen an influx of great footwear releases led by sports simulation-game magnate EA Sports in the form of special editions, player exclusives, and much more. The overlap between kicks and gaming is larger than you might think, and and thusly EA Sports evolved itself into much more than a gaming brand and into a lifestyle label; it’s connection with Nike and footwear brands in general goes back longer than you might be aware of, even teaming with Nike with the Air Force II back in 2003. Sneaker News got the opportunity to chat with EA Sports VP of Brand Marketing Chris Erb (a major sneakerhead himself) and discuss the past, present, and future of EA’s relationship with Nike.

For as long as we can remember, EA Sports has been the eminent producer of sports video-games. We’ve come to associate EA Sports with real-time professional sports, and with Nike now the official outfitter of the NFL, we can certainly expect to see more from the EA camp when their new launches go down. In this interview with Chris Erb, you’ll get insider info on the before, during, and after of these collaborative releases and some hints as to what may be in store for the future between EA Sports and Nike, so read on below for the full interview and a gallery of some of the best from EA Sports x Nike.

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Filed under: Collaboration Nike Huarache Trainer

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