May 8th, 2014 by Sneaker News
It all started with a video preview. The adidas ZX 8000, a 25 year old runner from the adidas archive that got the ball rolling on the now beloved ZX line, was seen shedding its layers and transforming into something more modern: the adidas ZX Flux. From there, Berlin residents got the jump on the world with an extensive preview event, and people began to catch on to just how big of a shoe the adidas ZX Flux was set to be. It was that Berlin preview that manifested the power of the printed pairs – the shelves there were packed with a version of the sneaker that sported smooth uppers dipped in colorful, lush images and patterns that topped anything previously seen in terms of printed sneakers. There were full cityscapes, crashing waves, kaleidoscopic patterns and more printed onto this new age adi-runner. But how did adidas Originals do it? How did they manage such a massive hit in the ZX Flux?
Leading up the project was adidas Originals Design Director Sam Handy, a man who became acquainted with the legendary ZX line during his childhood in Britain. It’s no secret that the ZX line, and indeed adidas runners at large, have a bit of a bigger cultural back story outside of the US, but the result of Handy and co’s work has already helped Yankees get more familiar with the lineage. We can only hope that the fervent searches that have been made here in the States for certain ZX Flux pairs will eventually lead heads to delve even deeper into the brand’s deep catalog of classic runners. In this exclusive interview, Sneaker News sat down with Sam Handy to discuss the road that led up to the ZX Flux, as well as what’s in the works for the future of the immediately successful shoe. Continue reading to get his insights, as well as some exclusive imagery, and stay tuned for further developments on the adidas ZX Flux.
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