SELECT 1 on 1: Marc Dolce on the Nike Lil’ Penny Posite

May 16, 2014 BY / 24

It’s no coincidence that Nike has had so many athlete endorsers whose popularity and selling power have transcended their respective eras. Sure, it helps that most of these names are legends in the sports world, but their ability to still move product years after their retirement is a testament to the mighty mystique of the Swoosh. Through the years, Nike has always found ways to celebrate their heritage and keep their foundational athlete roster fresh and relevant with one generation after the next.


Shoes and apparel linked to revered names like Bo Jackson, Ken Griffey Jr., Andre Agassi, and Deion Sanders continue to resonate with consumers of all ages despite the fact that these guys haven’t actually played their sports in years. Of course, we all know that MJ and his universally beloved Nike Air Jordan line were the archetype from which all this has flowed, but within the Nike Basketball retro universe, there is a definite hierarchy beneath him, and there’s no question that it’s Penny Hardaway at the top of that pyramid.


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