Nike UK Embarks on “Risk Your Sole” Sneaker Battle

Nike has recruited a handful of sneaker retailers and squads from across London for their Risk Your Sole competition, which ties into their Risk Everything campaign leading up to the 2014 World Cup. The battle pits teams against each other and asks users to vote in the head to head sneaker match ups, where disparate designs like the Night Track Tailwinds are pitted against Atmos Air Max 1s. Remember that this event is connected to Nike’s Phenomenal House build, so there will live events as well. Continue reading to see some of the first round match ups and head to the Risk Your Sole site for more info.