Nike Basketball Color Lead Eugene Rogers Breaks Down The LeBron 12 Colorways

September 18th, 2014 by

RATE THIS
4.38 / 5 (4 VOTES)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS 
Loading...Loading...

Perhaps the most integral playmaker of a successful sneaker launch is the jaw-dropping debut colorway. Nike has coined that term as “Pre-heat”, which over the years have included memorable designs like the “Masterpiece”, King’s Pride”, “D.C.”, and more. For the LeBron 12, Nike went deep seven times, introducing to us a handful of awesome colorways that will be made available over the course of the next three months. The man responsible for these visual statements is Eugene Rogers; as the Nike Basketball Color Lead, Rogers, with his team of talented color experts, has changed the industry with storytelling interpreted through bright tones and patterns.

During the LeBron 12 launch, Rogers walked us through the seven colorways of the shoe, detailing the inspiration and implementation of each concept. At the core of the entire collection is LeBron James’ physical skill-set interpreted in a variety of different ways, and it all starts at the Nike Sports Research Lab where the world’s finest in the field help the brand apply science into the materials and how they’re designed. Get a closer look at the seven upcoming LeBron 12 releases with direct commentary from Eugene Rogers below, and stay tuned to Sneaker News for more on the LeBron 12 signature shoe.

Load next page (2/8)
Loading...

Filed under: Featured Featured Stories LeBron Upcoming Sneakers

Tags:

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Is the adidas' Futurecraft 4D the future of sneakers? by SneakerNews

How Kaws got to design an Air Jordan IV. by SneakerNews

Popular Posts

708866

adidas Yeezy Boost 350 v2 “Blue Zebra” by Sneaker News

708580

Nike Air Max Flair “Gym Red” Is Now Available by Zack Schlemmer

708346

Preview All 11 adidas NMD Releases For Tomorrow by Sneaker News

708857

The Air Jordan 5 Gets A “White/Cement” Upgrade This August by Patrick Johnson

707623

Where To Buy The Overkill x adidas Consortium EQT Pack In The U.S. by Zack Schlemmer

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU