Patrick Johnson 
What’s happening to the state of reselling Jordans? Are resellers losing interest because the release slate has become oversaturated with countless monthly releases dropping at stores in overwhelming numbers, or is the price increase of $190 USD per retro pair not making profit margins worth it to invest in reselling Air Jordans anymore? According to StockX, there are cracks in the armor. Profits that once justified Jordans as having unworldly retail success due to their ability to be flipped rather easily are diminishing thanks to increased interest in other brands like adidas Originals. But that’s not all that’s happening.
A lack of intriguing Holiday releases, usually one of the strongest times for Jordan Brand, decreasing profit margins due to an increase in retail price, and a lack of demand compared to increased supply of general releases are all affecting the resell worth of the Jumpman’s latest. And the proof is in the statistics: in December 2015, Jordan resellers made $1 million less than the year before. But things are changing throughout 2016. Things are looking up with profit margins rising, just over a select few releases. The amount of special edition premium Jordan releases like the Air Jordan 12 “Wings”, Don C x Air Jordan 2 “Beach”, Air Jordan 4 “Pony Hair”, and more have all made insane profits in the reselling market while general releases are worth next to nothing when flipped. Check out more of the state of Jordan reselling over at StockX.
Source: StockX
