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Michael B. Jordan’s Response To The HyperAdapt: “Oh S&%t!”

Michael B. Jordan’s Response To The HyperAdapt: “Oh S&%t!”

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Nike is making noise this Holiday 2016 by releasing their first-ever self-lacing sneaker in limited numbers with the introduction of the Nike HyperAdapt 1.0. A lucky select few have already gotten their hands on a pair, from basketball star Kyrie Irving to the movie star Michael B. Jordan, and they all share a similar response – a mixture of disbelief and youthful surprise. Nike is making a once fictitious technology real, afterall.

Jordan’s relationship with the Jumpman and Nike can be seen all throughout the latest Rocky spin-off Creed in which he’s decked out in Swoosh and Jordan Brand apparel throughout the movie, so that might explain his hookup for an early look at the Nike HyperAdapt 1.0. MBJ even got to try on the friends and family version, or as he likes to call them ‘the crispy all-white joints’.

Check out Michael B. Jordan’s exclusive look at the futuristic release below and view our own video where we take the Nike HyperAdapt 1.0 for a test run here.

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