688257

Stadium Goods Raises $4.6 Million to Capitalize on Sneaker Market

Stadium Goods Raises $4.6 Million to Capitalize on Sneaker Market

Stadium Goods Store

Just a little over a year old, Stadium Goods, the leading global sneaker and apparel marketplace has just raised $4.6 million to further grow their business. The funding is led by Forerunner Ventures, (investors in Warby Parker, Dollar Shave Club, Jet.com) and includes the Chernin Group. Also of interest, Mavericks owner Mark Cuban is also named as a partner and advisor. In a short time frame Stadium Goods has opened a massive brick and mortar location in SoHo New York, sold tens of millions in sneakers and accessories, including the Supreme x Rolex watch for $50,000, partnered with Nike selling holy grail Air Force 1s for $89 to now interrupting the sneaker marketplace as a whole. 2017 should be an interesting year for the sneaker industry.

“Stadium Goods has transcended a seemingly niche market, proving that they can be a critical player in the larger global athletic footwear retail market. There hasn’t been a company of its kind offering this level of aesthetic, product mix or services to date so we’re very excited to partner with them.” said Kirsten Green, Founder at Forerunner Ventures.

Stadium Goods Founders
Jed Stiller & John Mcpheters – Stadium Goods co-founders

“In just over a year in business, we’ve experienced tremendous growth and, more importantly, helped to legitimize the resale model by making it more relevant and accessible to all types of consumers,” said Jed Stiller, co-founder/managing partner of Stadium Goods. “We’re thrilled to have found the perfect partners in Forerunner Ventures and The Chernin Group, among others, to build on our successes to date as we look to scale and innovate rapidly.”

Latest News

First Look At The Nike Kobe 9 EM Protro "Hydrogen Blue"

2026 is upon us, which means a fresh new slate of Kobe footwear is planned for the calendar year. We already saw the Kobe 9...

by Sneaker News 17 minutes
13

The Nike Zoom GT Cut 4 Bounds Into The "Year Of The Horse"

Nike has always seen the Zodiac calendar as a bountiful creative surface, but their efforts towards the “Year of the Horse” might be their most...

by Matt Varga 33 minutes
22

Gamma Blue Jordan 11 Restock At 11:23 AM ET

UPDATED JANUARY 9TH, 2026: Heads up: another Jordan Retro restock is confirmed for today, January 9th, 2026. The confirmed time for the restock is 11:23...

by Sneaker News 1 hour
78908