Yesterday, Under Armour and The Rock released the first-ever SuperVent Project Rock apparel and footwear collection – and the results were astounding. The shoes sold out immediately, and the brand confirms today that his signature shoe, the Rock Delta, was UA’s fastest-selling shoe of 2017. In addition, the launch of The Rock’s Under Armour collection was the best European e-commerce day in brand history. This is certainly a positive note for the brand, which has experienced declining sales over the last year.
The Under Armour Rock Delta signature shoe is currently up for pre-order, while the entire apparel collection is available now. Check out a clip of Dwayne Johnson discussing his shoes on Late Night with Jimmy Fallon below.