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Comedy Central’s New Show The Detroiters Gets Its Own New Balance 998

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Detroit creative agency Distinct Life teams up with New Balance to present a new version of the 998 featuring the city’s hit new Comedy Central series The Detroiters. Designed by Distinct Life—Burn Rubber founder Rick Williams’ imprint—the premium 998 takes inspiration from the colors of the office of the show’s main characters Tim Cramblin and Sam Duvet. It features a brown and light tan upper with black and white accents, completed with the show’s logo embossed on each heel and graphic insoles with Tim and Sam.

You can watch The Detroiters every Tuesday night at 10:30 ET on Comedy Central, and stay tuned for release info on the New Balance 998.


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