Sneaker News 
Gone are the days of entrepreneurship and professional success being defined by boring suits and dress shoes. Today’s leading influencers in the world of marketing, fashion, social media, and music opt for the casual over the pretentious, and K-Swiss conveys this shift with their upcoming Generation K footwear collection that exudes a “sophisticated athletic” aesthetic. This upcoming assortment is appealing to the young hustler and fit for important board meetings and the city streets, all while incorporating K-Swiss’ rich heritage in the sport of tennis.
The new “Generation K” campaign is led by none other than Gary Vaynerchuk aka Gary Vee and features emerging entrepreneurs such as Anwar Carrots, Elliot Tebele aka Fuck Jerry, Coco & Breezy, and Karen Civil. Each of these individuals have paved their own respective paths and represent the new era of brand-building – the perfect fit for what K-Swiss is expressing through their new footwear. The new collection features the Icon 66, which pays homage to the brand’s 50-year history, and an updated Icon Knit, which blends contemporary styling with the signature five stripes logo.
The K-Swiss Generation K footwear collection will officially release on July 31st at select retailers nationwide and on kswiss.com/ Prices range from $65 to $100.
