Sneaker News 
Nobody is shelling out $495 for Lonzo Ball’s Big Baller Brand ZO2 signature, but there’s a chance to cop them for free on a virtual level. NBA 2K18 released a statement through Twitter that Lonzo Balls’ Big Baller Brand shoe will indeed be included as part of the game’s impressive sneaker library. This is a huge move for a brand that literally came out of nowhere and stumbled from the get-go thanks a ridiculous pricing structure and sub-par design, but will it do anything to help Lonzo move units? Likely not. However, there’s still the possibility that Lavar could sign a shoe contract with one of the big brands – Nike, adidas, or Under Armour, and at this point he’d be flat out foolish to turn down another offer.
NBA 2K18 pre-orders will be available on September 15th. EA Sports NBA Live series, which will release its own game soon, has an impressive array of virtual sneakers as well.
We’re excited to announce the @bigballerbrand shoes will debut in #NBA2K18 & be laced up on @ZO2_ at NBA Season Tip-Off! pic.twitter.com/X4NcMS1aNH
— NBA 2K 2K18 (@NBA2K) August 11, 2017
