November 8th, 2017 by Ben Felderstein
Abel Tesfaye, better known as The Weeknd, has been on the forefront of Puma’s modern designs which has helped the brand grow and sign other musical powerhouses like Big Sean. The third and final installment of The Weeknd’s debut Fall-Winter capsule is ready to arrive on shelves just two weeks after the last “Deluxe Denim” drop.
The GRAMMY award winning artist’s collection is centered around another tonal colorway of the XO Parallel sneaker boot, which has sold out in its previous two installments. This new iteration features a “Triple Black” color scheme that furthers the aesthetic of combining streetwear style with military-inspired utility. Puma adorned the boot in a mixture of luxurious Italian Nubuck and premium leather with a smooth rubber midsole complete with the global sports brand’s IGNITE technology. The final statement piece in the debut chapter of this illustrious partnership is surrounded by sports-inspired apparel items with a contemporary street look that furthers the “Crafted Military” concept. The entire XO collection will be available at select Puma retailers as well as Puma.com on November 11th.
The Weeknd x Puma XO Parallel
Release Date: November 11, 2017