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AriZona Iced Tea And adidas Brew Up A Chaotic Release That Gets Shut Down By NYPD

AriZona Iced Tea And adidas Brew Up A Chaotic Release That Gets Shut Down By NYPD

There’s always some mayhem to be expected during the hot NYC summers, and today’s hoopla came at the hands of adidas Originals and one of the more chaos-inducing sneaker launches the city has seen in a minute. The footwear brand collaborated with legendary beverage brand and corner store staple AriZona Iced Tea to create two iterations of the Yung-1 and Continental 80 as well as custom tees and cooler bags. A special pop-up launch was scheduled for July 18th and 19th at 208 Bowery, with the shoes going on sale for a mere 99 cents a pair – a nod to the drink’s notoriously low price-point. Those who pulled up to the event were required to purchase a can of the drink that also came with a card that would be redeemable for a pair of shoes.

The pop-up shop opening drew massive crowds that flooded into the streets, causing the NYPD to shut down the pop-up as a whole. However, adidas Originals has released an official statement that confirms the shoes will indeed release at a later date, although just how the drop will occur and if the sub-$1 price will remain. Stay tuned for details, and in the meantime follow DrinkAriZona and adidasNYC on Twitter for real-time updates and check our official unboxing video of all the merch below.

Updated July 23rd, 2019: adidas reps confirm that the AriZona x adidas footwear will all be available for free. They will not be priced at $200 as previously reported.

Arizona Iced Tea Adidas Pop Up Event Nyc 1

Arizona Iced Tea Adidas Pop Up Event Nyc 2

Arizona Iced Tea Adidas Pop Up Event Nyc 3



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