Kanye West Is Officially A Billionaire, Much In Part Due To adidas Yeezy Success

feature image

Updated [04/25/20]: According to CNN, Kanye West claims that his actual net worth is $3.3 billion. He text-messaged his contact at Forbes indicating they counted incorrectly.

Kanye West was always a billioniare in the making. His immense talent across several interests allowed him to maximize his potential, but it was his shoe deal with adidas that really catapulted him to that super-exclusive rank. Originally signing on with the German brand in November 2013 after a stint with Nike, Kanye embarked on his adidas Yeezy journey in February of 2015, growing the empire on the pillars of the Yeezy Boost designs.

According to Forbes, Kanye is officially worth $1.3 billion, climbing out of a $50 million hole – a debt Kanye himself admitted to in 2016. A lot of that net worth comes from the fact that he earns 11% royalty of all Yeezy revenue, which in 2019 was around $1.3 billion. His value will only increase as the Yeezy line continues its relentless growth as it creeps us the biggest threat in the lifestyle brand category.

Nike had an opportunity to retain the services of West, but negotiations broke down as Kanye seeked more creative control as well as a royalty stake. Nike and the Chicago-based creative could not see eye to eye on several conditions, thus fueling the departure. Kanye’s co-sign of adidas is largely credited towards the growth of the brand’s appeal in the United States, which was paltry compared to where it is now.

Latest News

Dune Red Hues Take On The Nike Air Max 97

Desert-inspired colorways have accounted for some of the most memorable inline Air Max 97 releases, a fitting design theme given the silhouette’s dune-like wavy overlays....

by Andrew Rizzo 4 hours

"Rugged Orange" Suede Takes Over The Nike SB Stefan Janoski

The Nike SB Stefan Janoski, a minimalist, lightweight skate staple for the past decade and change, has been equally prone to wild patterns and reserved...

by Matt Varga 4 hours

This Nike Air Max 1 "Chili Pepper" Is Too Spicy

Things are heating up for Air Max Day 2024 as several confirmed releases (the Air Max Dn) and other surrounding drops are bring the energy...

by Sneaker News 5 hours
More News