Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Sweden’s AIK Fotboll Celebrates 130th Anniversary With A Regal Nike Air Max 90
In honor of its 130th anniversary, Swedish football club Allmänna Idrottsklubben (best known as AIK) has a Nike Air Max 90 in the works. Clad...
Best Look Yet At The Travis Scott x Nike Air Max 1 “Baroque Brown”
UPDATE (11/15/2021): NIKE, Inc. has officially postponed this Travis Scott x Nike Air Max 1 collaboration. No new release date has been confirmed by the...
Paris Saint-Germain Gets Its Own Jordan MA2
Paris Saint-Germain may not be having the best season on the pitch, but its relationship with Brand Jordan is surely serving as some consolation. For...
The Supreme x Nike Air Max 96 Releases On May 6th
Supreme‘s penchant for less-heralded, often obscure NIKE, Inc. silhouettes has been well-documented over the course of the skate brand’s 27-year history. For its Spring/Summer 2021...