Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Bad Bunny Shares Unreleased adidas Forum Buckle Low At “P FKN R” Museum
Benito Antonio Martínez Ocasio, known professionally as Bad Bunny, isn’t the typical superstar. After an incredible run of accolades, which includes releasing three platinum-certified albums...
Converse Is Restocking Their Biggest Collaborations Of 2021 In December
As the Holiday Season comes to a head, it’s likely many are starting to panic, wondering exactly what they’ll be putting under the tree. If...
Nike Shares First Foray Into The Metaverse With NIKELAND On Roblox
On October 27th, NIKE, Inc. filed applications with the U.S. Patent and Trademark Office for the use of its swoosh and Jumpman logos, among other...
Make-A-Wish And Jordan Brand Release A One-Of-One Air Jordan 1 FlyEase PE For 13-Year-Old, Jordan Carranza
For many bitten by an obsession with sneakers, designing a pair is a dream. Today, 13-year-old, Jordan Carranza, has joined the exclusive roster of people...
Overkill To Open First Store Outside Berlin, Coincides With adidas Consortium EQT ’91 Release
Germany’s Overkill boutique has left its impression on consumers across the globe thanks to handfuls of compelling sneaker collaborations over the last 18 years. To...
Megan Thee Stallion Gets Her Own Nike Spot; Signature Shoe Coming?
Throughout its digital series, “Athletes,” NIKE, Inc. has highlighted the incredible achievements of figures the likes of Eliud Kipchoge, Bebe Via and Dylan Alcott. For...
atmos Helps Celebrate Years Of Sneaker History With The Nike CO.JP Archives
Japan has long been known as the “sneaker mecca,” its borders home to boutiques of indescribable influence and exclusive releases now near mythical. And to...
Off-White, UNDERCOVER, sacai, And AMBUSH Join Nike At The Tokyo Olympics
With the Tokyo Olympics just days away, it only becomes more painfully apparent how much time has passed. Over a year ago, Nike hosted their...
Devin Booker And Foot Locker Are Giving Away A One-Of-A-Kind 1975 Chevy Caprice
Devin Booker’s road to the 2020-21 NBA Finals has been nothing short of amazing. And while the 24-year-old has given spectators plenty to discuss with...