Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
FILA Goes Super Saiyan With Their Dragon Ball Super Collaboration
FILA’s latest collaborative project celebrates a cultural phenomenon. Together with global anime powerhouse Toei Animation and it’s U.S. agent Funimation, the brand is paying homage...
Beyoncé and adidas Launch “HALL OF IVY” Footwear And Apparel Collection
Outside of appearing in a number of “flashback” photographs on husband Shawn “JAY-Z” Carter’s birthday on December 4th, Beyoncé has maintained a relatively low profile...
and wander Closes Out 2021 With Their Collaborative Salomon XT-6 ADV
Founded in 2011 by former Issey Miyake designers Keita Ikeuchi and Mihoko Mori, and wander has quickly become one of the most recognized names in...
Nike Shares First Foray Into The Metaverse With NIKELAND On Roblox
On October 27th, NIKE, Inc. filed applications with the U.S. Patent and Trademark Office for the use of its swoosh and Jumpman logos, among other...
COMME des GARÇONS Debuts Customized Vans Old Skools As Part Of Black Market Capsule
Hot off their Zen take on the Nike Air Foamposite One, COMME des GARÇONS is presenting yet another series of Black Market goods, this time...
KROST And FILA Release Second Collaborative Renno Drop
Italian sportstyle brand FILA has reconnected with New York City-based KROST for their second collaborative release around the Renno silhouette. After dropping their initial KROST...
Sprite And FILA Commemorate The “Grant Hill Drinks Sprite” Ad With A Refreshing Grant Hill 1 Collaboration
Picture this: You’re walking by the courts on a regular afternoon, and you spot one of the best basketball players in the world doing some...
Ronnie Fieg Creative Directs New Clarks Originals Line-Up: 8th Street
Through KITH, Ronnie Fieg has worked with many names on a collaborative level, creating shoes that rest alongside many of the culture’s best. And with...
Livestock’s adidas Consortium EQT Running Support 93 Is Available Now
Unveiled as part of adidas EQT‘s 30th anniversary collection, Canada’s Livestock has recently released its Running Support 93 collaboration. Left to predominantly indulge in the...