1097988

APB Taps Three Students To Design Their Reebok Collaboration

feature image

APB Store has steadily placed its efforts towards pushing the community-driven purpose of the Whitaker Group. As one of the heralded retail establishments under James Whitner’s guidance, APB has daringly given three young students the opportunity to design their sneaker collaborations with Reebok.

Through the Yellowbrick program, Reebok and APB chose three young students — Isaac “Ikey” Reeves, Ashley Hamilton, and Ben Gass — to design a shoe and direct the strategy for the launch. Working on the CL Legacy silhouette, the collective arrived at a concept of “Duality”, focusing on the motto of “Dream in the night, achieve in the day”. The colors reflect themes of both night and day, while the official look-book champions that all-day hustle mentality.

Just 150 pairs of the highly limited edition is dropping exclusively through APB Store (in-store and online) on April 29th; in celebration of the drop, APB will host an interactive discussion on the processes that went into creating the sneaker from start to finish (April 28th, 6-8pm at Columbia, SC store).

Latest News

Official Images Of The Nike Air Flight '89 "Fire Red"

Though often the Jordan line takes precedence in sneakerheads’ minds, the sneakers under Nike Basketball are often just as performance-minded and historical. That’s exactly the...

by Matt Varga 1 hour
840

The Nike Dunk Low Gears Up For 2024 With A Basketball-Oriented Colorway

With 2024 only a few months away, the Swoosh is beginning to lay the groundwork for next year’s releases. And alongside a number of collaborations...

by Michael Le 2 hours
1017

Where To Buy The Air Jordan 5 "Lucky Green"

The Air Jordan 5 “Lucky Green” is releasing on February 28th, 2024 at the retailers listed below in the Where To Buy section. A retail...

by Jovani Hernandez 6 hours
28171
More News