Nike Is Decreasing Supply Of Air Force 1s And Other Classics

Nike Is Decreasing Supply Of Air Force 1s And Other Classics

If you’re an Air Force 1 fan, better start stocking up now (white Air Force 1s are available here). In Nike’s fiscal 2024 Third quarter conference call, CFO Matt Friend confirmed that Nike would be “pulling back supply of classics such as the Air Force 1” as a response to the brand’s focus on pushing innovation and newness further.

In the last earnings call, Nike recognized the oversaturation of some Retro product, with many once-coveted icons ending up on sales racks. Combined with the consumer’s response to new products, Nike is choosing to pull back these products, which likely include the Dunk in addition to the Air Force 1. See the full excerpt from the earnings call below to give you better context surrounding this decision.

Third, we are in the midst of shifting our product portfolio toward newness and innovation. Last quarter, we spoke of our intentional actions to reduce marketplace supply of certain key franchises to ensure they remain healthy and strong, while seeding and scaling new products. Given the way consumers are responding to our newest product journeys, even amidst a more promotional environment, we have decided to accelerate our actions. For example, we are pulling back supply of classics such as the Air Force 1; and we are reducing supply of Pegasus ahead of launching new innovation in the Pegasus 41. – Nike CFO Matthew Friend.

Nike’s calling card is still innovation and marketing, and the overall positive response to the Air Max Dn is proof that their strategies can have the right impacts. Nike confirms that more than 4,000 physical stores will carry Nike Dn product during the launch on Air Max Day 2024.

Latest News

Get Your J-Pack Fix With The Nike Dunk Low "Astronomy Blue"

While it’s become one of the most mainstream models in modern sneakerdom, the Nike Dunk has always had a knack for referential looks that pull...

by Matt Varga 5 hours

The Nike LeBron Witness 8 Takes It Back To Classic White/Black/Red

Given just how many silhouettes LeBron James’ name supports, the Nike LeBron 22 will be a sea change in a number of ways. Outside of...

by Matt Varga 7 hours

The Nike Cortez Joins The "Olympic" Collection

In 1972, Nike authored one of its biggest success stories by debuting the Nike Cortez at the Munich Olympic Games, jump-starting extreme consumer demand and...

by Andrew Rizzo 9 hours