Nike Air Max
Air Max is a revolutionary footwear cushioning technology created by sports athletics brand Nike. The idea of encapsulating Air into a midsole was first thought up by Marion Frank Rudy, an aerospace engineer. He presented his idea to Nike founder Phil Knight in 1977, who was very intrigued by the idea after testing a prototype running shoe. Air cushioning was used in Nike running footwear as far back as 1978 with the Air Tailwind running shoe. However, the Air was not visible as it was embedded into the sole.
Air Max didn’t come into the picture until 1987. Footwear designer Tinker Hatfield introduced the idea of making the Air cushioning visible to the eye, doing so on the Air Max 1 running shoe. At the time, running footwear was extremely plain, so he chose to do something completely different to align with the changing times of pop culture. Since then, a long history of running shoes have released, many named after the year they were released. These shoes are considered extremely important to sneaker culture as many collectors searched far and wide for limited editions and collaborations with Parra, Sean Wotherspoon, and atmos.
Since its inception, the visible Air revolution has expanded beyond running models – including sports like basketball. Many sneakers with a visible Nike Air bubble can be considered “Air Max,” but modified versions of the technology from over the years have launched with different names. The most popular retro sneakers under the line are the AM 1, the Air Max 90, and Air Max 95. Most of Nike Running’s marquee performance shoes no longer rely on the revolutionary technology, opting for a combination of responsive foams, full-length Air units, and Zoom Air bubbles. In 2024, two new models entered the family with the Nike Air Max Plus Drift and Nike Air Max Dn, the latter silhouette receiving a massive spotlight in the first half of the year as it made its official debut.
Nike’s modern offerings are more lifestyle-focused than before, leaving original designs from the game-changing family to enjoy proper retros, limited editions, and special collaborations.
Nike Air Max
Nike Air Max 90 GS – Grey – Neon – Available
Here’s another one of those ‘almost-LIVESTRONG’ palettes, which looks quite good on the Nike Air Max 90. We know that young sneakerheads need some dope...
Nike Air Max 90 Premium – Day of the Dead – Available
Rarely has a shoe ever offered such comprehensive preparatory advantages in advance of the impending zombie apocalypse. You can either run away or fit right...
Nike Air Max 90 South – White – Varsity Maize – Available on eBay
A few of the East and West stuff has dropped. The anticipation has ended and the hype around the rivalry, though more to come from...
Nike Air Max 90 GS – Black – Blue – White – Home/Away
This new Nike Air Max 90 will probably play well in Durham, NC. They look like the perfect thing for Duke’s Cameron Crazies to wear...
Nike WMNS Air Max 90 – Dark Obsidian – Pink – White
Shy Pink, anyone? The Nike Air Max 90 is back in a familiar colourway. Fans of the Nike SB Dunk High from 2005 might be...
Nike WMNS Air Max 90 – Challenge Red – White – Medium Grey
Female sneakerheads have been lucking out lately with a slew of nice Air Max 90 colorways that have recently dropped. This new pair aims to...
Nike Air Max 90 – Black – White – Radiant Emerald
A few weeks back, we gave you a preview of some new Air Max 90 colorways that will be making their way into stores this...
Nike Air Max 90 – White – Varsity Red – Tennis Pack
Here’s a look at another colorway from the Nike “Tennis Pack.” Following the same motif as the pair we previously showed, this Nike Air Max...
Nike WMNS Air Max 90 – Challenge Red – White – Medium Grey
New Air Max 90 colorways are always popping up, and it seems like lately, the ladies have been getting the better colorways. Here is a...